A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Vyas, Parimal H.
- A Comparative Study on Motivational Factors of Rural and Urban Consumers, for Buying Mobile Phone in Baroda District
Authors
1 Department of Commerce & Business Management, The M S University of Baroda, Gujarat, IN
Source
Parikalpana: KIIT Journal of Management, Vol 8 (2012), Pagination: 1-25Abstract
Till the late 1990s owning a mobile phone was considered to be a luxury in India. But, in the recent past, it has been observed that the ownership and use of mobile phone has become a necessity, and to some extent a part of life-style in form of a fashion accessory. With the reduction in service charges and the cost of handsets, the number of mobile phone users in India has increased manifold.
The key objective of the research study was to identify and compare underlying motivational factors influencing buying of mobile phones in case of urban vis-a-vis rural customers that were conveniently selected from the Vadodara City and its surrounding villages. The researchers have compared and analyzed the buying behaviour of urban, as well as, rural customers on selected criteria viz., price, quality, style, functions, and brand that acts as motivators for both rural and urban customers in buying of mobile phones. This research study is based on exploratory research design that required primary data collected using structured-non disguised questionnaire supported with personal interviewing of the selected urban and rural customers to offer results and put forward findings of the testing of formulated hypotheses by applying suitable tests of significance to offer implications in formulation and modifications of marketing strategies concerning motivational factors influencing buying of mobile phones.
Full Text
- An Empirical Exploration of Social Networking and Leisure Travel Planning
Authors
1 The M. S. University of Baroda, Vadodara, Gujarat, IN
Source
Parikalpana: KIIT Journal of Management, Vol 10, No 2 (2014), Pagination: 95-106Abstract
Social media refers to the wide range of Internet-based and mobile services allowing Internet users to participate in online exchanges, contribute user-created content, or join online communities and includes social media sites, blogs, and social media applications. Social networking has been woven into the fabric of everyday life. This empirical research study offers valuable insights on varying uses of social media that are having crucial implications for travel&tour operators in designing social media marketing strategies. The primary data were collected using pre-tested questionnaire from social media users being residents of the Baroda City of the Gujarat State to offer its findings having crucial socio-economic and implications.Keywords
Social Media, Social Media Marketing, Social Networking, Leisure Travel.Full Text
- Path Analytic Study on Relationship between Shopping Orientation, Store Attributes and Patronage Behaviour of Retail Shoppers in Selected Cities of Gujarat State
Authors
1 The Maharaja Sayajirao University of Vadodara, Vadodara, IN
Source
Parikalpana: KIIT Journal of Management, Vol 14, No 1 (2018), Pagination: 11-39Abstract
This paper aims to examine influences of shopping orientation and store attributes on store patronage behaviour of selected shoppers who were conveniently drawn from amongst selected shopping malls of the selected cities of the Gujarat State, India.
This empirical descriptive research study is based on responses of 1500 Shoppers who were conveniently drawn to collect primary data with the help of structured questionnaire aimed at identification and evaluation of crucial dimensions relating to shoppers’ patronage behaviour. An attempt is made to develop a Path Analysis Model to study and showcase the linkages between shopping orientation, store attributes and store patronage behaviour of selected shoppers who were conveniently drawn from amongst selected shopping malls of the selected cities of the Gujarat State, India.
This research study in light of its findings suggests that the retailers need to effectively offer and maintain the store attributes to drive store traffic and enhance patronage intention.
Keywords
Retailing, Shopping Orientation, Store Attributes, Patronage Behaviour, Customer Satisfaction.Full Text
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